Author: James Castañeda

Exhibit Booths at NPC19!

Join the American Planning Association for the four-day National Planning Conference in San Francisco at the George R. Moscone Convention Center
on April 13-16, 2019. Setting up an exhibit booth ensures that your company name and logo will be a familiar sight to more than 5,000 conference attendees.

Raise your company’s profile in the planning community and receive maximum exposure for your company by becoming an exhibitor today. This special offer is for local planning firms and non-profit agencies in Northern California.

Cost:

  • $2,000 Exhibit booth for local planning firm
  • $1,500 Exhibit booth for non-profit agency

Your exhibit booth includes placing a one-half page ad in the Northern News.

Note: Booth size is 10’X 10′. There are additional fees for carpeting and electrical set-up.

To request an application for an exhibit booth or for questions, contact Hing Wong, AICP at npc19@norcalapa.org or (415) 778-6726.

 

NPC19 Exhibit booth flyer (PDF)
NPC19 Exhibit Hall Layout (PDF)
NPC19 Exhibitor Rules and Regulations (PDF)

Director’s note — February 2019

James A. Castañeda, AICP

What made you fall in love with planning?

That was the icebreaker question at APA California’s Chapter Board retreat, which I had my first opportunity to attend a few weeks ago, representing you in my new role as Northern Section Director. At first I felt intimidated, but that question and the many familiar faces assured me I was in the right place.

I had to think for a moment, but then shared the story, only half joking, of how I came to planning as a disengaged engineering student whose grades suffered from spending study time playing SimCity 4. It was around the same time that I discovered the city-planning program in college and learned that it was a profession that seemed to have what I was looking for. Beyond visions of building cities from scratch, I was curious about what made communities what they are, and what challenges they faced in getting there. I also had a strong desire to be a problem solver. All of those together made me fall in love with planning.

That exercise at the retreat also got me thinking about why I volunteer my time with APA: It’s that same love for planning that landed me here in service to the Northern Section. It’s also a desire to validate others who love this profession and further empower them by providing the resources they need to be successful. I feel it’s part of our Northern Section duty to support and nurture that love for planning that drives us to serve our communities. That’s why I’m proud to serve as your Section Director, and I am honored to work alongside all of you in this fantastic body of professionals who share a similar vision.

So what’s new for Northern Section this year?

We’ll be continuing with some of our proven programs even as we take on new challenges in 2019. To name just a few, we’ll continue our successful and recently streamlined awards programs (currently accepting nominations through Feb. 19) and our expanded mentorship program (275 participants this past winter). And we’ll continue to partner with other professional organizations including AARP, AEP, SPUR, ULI, and the Silicon Valley Economic Development Alliance, while reaching out to other related professional organizations to expand your opportunities for learning, networking, and advancement. Finally, with the National Planning Conference coming to San Francisco April 13–16, we in the Northern Section will be preparing assiduously to welcome planners from across the country.

Last year, Northern Section introduced two new tracks that the Board hopes will be valuable to and popular with our members. Our Distance Education Coordinator, Shannon Hake, AICP, will create new events and expand on many of our existing ones (most of which will offer CM credits) to make them available online. At the same time, our Mid-Career Planning Group Coordinator, Miroo Desai, AICP, will focus on finding resources and creating new events and workshops specifically for those of us in the middle of our planning careers.

A good start

By the time you read this, your Section board will have held its annual retreat to reflect on last year’s successes and challenges as a way to guide us in what we want to do in 2019. I’ll share in our March issue what we’ve come up with, as well as what we’re doing to implement some of the great ideas we rolled out last year.

Again, I am honored to work on your behalf to bring you additional programming, events, and resources, while validating what made you fall in love with planning. Together, let’s make 2019 a very special year for planning in northern California.

We Want You! (To Join Our Board)

We Want You! (To Join Our Board)

Do you want to be more involved with APA? Do you want to serve your fellow Northern Section members? If you are you ready to build your professional skills, consider joining your Northern Section board in one of our vacant positions!

We are looking to fill vacancies for the following:

 

Section Treasurer

The Treasurer shall have a working knowledge of profit and loss statements, balance sheets, reconciliation procedures, and Quicken or other accounting computer software programs as specified by the Chapter. The duties of the Treasurer shall be to:

  1. Prepare an annual budget for submittal to the Section Director;
  2. Receive and be held accountable for all Section accounts and funds and to make proper authorized disbursement of said funds, including those received through an electronic transfer website;
  3. Collect or to designate a person responsible to collect money at events that requires a fee;
  4. Submit financial reports to the Section Board; and
  5. To submit quarterly financial reports, including an end of the year financial report to the Chapter.

 

San Francisco Regional Activity Coordinators/Co-Coordiantors (RAC)

The RACs shall be represented on the Section Board by geographic designation. The seven geographic areas divided by counties are: East Bay (Alameda, Contra Costa), Monterey Bay (Monterey,San Benito, Santa Cruz), North Bay (Marin, Napa, Solano, Sonoma), Peninsula (San Mateo), Redwood Coast (Del Norte, Humboldt, Lake, Mendocino), San Francisco (San Francisco), and South Bay (Santa Clara). The duties of the RACs shall be to:

  1. Provide input to the Board related to the special needs of members in specified regions in the Section or in designated Sub-Sections;
  2. Organize periodic meetings and workshop for members in their regions, contribute relevant articles to the newsletter and assist the Professional Development Director in carrying out the Section’s professional development programs; and
  3. Provide occasional social functions in order to foster a sense of community
    within and among Section members.

 

The general qualifications, you must be an APA member with current/paid-up membership, reside and practice planning within the Northern Section (nine Bay Area counties including Santa Cruz, Mendocino, Humboldt, and Del Norte counties). If you wish to be considered, we’ll be interested to get a resume and letter of interest telling us why you’d like to be considered for the appointment, any relevant experiences, and what you’ll bring to the program. Please submit those to Section Director-Elect Jonathan Schuppert, AICP.

Help us build our Communications Team

Help us build our Communications Team

Are you someone who likes connecting fellow planners together and is interested in helping us get out the word on all of our great programming? Then we want to talk to you! The Northern Section is in the process of building a stellar communications team to help us reach our 1,700 members through our various online channels and explore new ones. To lead the team, we’re looking for a Communications Director to develop a robust, informative, and engaging experience for our members. We’re also looking for other volunteers to be part of the team.

We’re interested in people who are organized, quick learners, independent, and comfortable writing online. Familiarity with social media and understanding how to leverage the various platforms is crucial. Working with Constant Contact and WordPress is a plus, but certainly something we can help with. On average, our Communication Director will typically spend three to four hours a week on Section duties but the time commitment will depend on each individual’s experience and how organized she is. We want to ensure the Communications Director is supported; duties can be shared to ensure the tasks are manageable.

Our bylaws establish the duties of the Communications Director:

  1. Develop and oversee the communications program for the Section, including coordinating with Board members to publicize Section activities and programs via the newsletter, website, social media and other forms of communications.
  2. Assist Board members and event coordinators in notifying local press of Section activities and programs.
  3. Oversee the preparation, editing, and publishing of the eNews to members and the public.
  4. Assist the Newsletter Editor and Co-Editors in preparing and publicizing the Section’s newsletter.

Think you have what it takes? Then send us a cover letter and résumé and tell us why you’d be a great fit. If you have examples, or a social media account you’re proud of that exemplifies your experience, feel free to share that. If you have any questions or are ready to send off your materials, you can reach out to directorelect@norcalapa.org. We’re looking forward to talking to you.