We are pleased to provide you with an opportunity to become a sponsoring partner by placing Calling Card and Feature Ads in one or all of our publications – the Northern News Newsletter, the Website, and the eNews. 



The Northern News is a widely read newsletter covering topics relevant to the planning profession throughout the Northern Section. The newsletter is published as ten issues annually, with eight single-month issues and two double-month issues. The newsletter is a great way to reach approximately 5,000 readers per issue.


The recently redesigned website is a great resource for section materials including the current newsletter and back issues, Bay Area consultants and jobs, the section awards program, and section events. The website has several thousand visits per month.


The eNews is a bimonthly email distributed to Northern Section members that provides calendar events and alerts members that the newsletter has been published. With a distribution of over 2,500 recipients, the eNews is a highly visible way to advertise in a timely manner.


Calling Card Advertisements

Calling Card advertisements from firms offering professional services appears in every issue of northern news.  Fees paid by the firms for this service help defray the cost of the newsletter.

Monthly Advertisements[1]

A variety of advertising opportunities are available for firms wishing to spotlight a project or announce changes in the company (e.g. new staff, new office information, etc.).  Monthly advertisements must meet the following deadlines:

–      Space reservation: Two months prior to issue date

–      Ad submission: By the submittal deadline shown in the advertising calendar


California Northern hosts 3 annual events, two awards banquets and one holiday party.

Awards Banquets

Twice a year, the American Planning Association, California Chapter, Northern Section hosts an Awards Program that encourages quality in planning and increase the public’s awareness of the planning profession through recognizing outstanding achievement in the planning field. Each year, the Northern Section bestows Planning Awards to honor the most outstanding efforts in planning in the Section. The program honors innovative plans and projects, distinguished APA members, and lay contributors to planning and achievements of the Northern Section. Often, our Section winners ascend to win awards at the State and National levels!

Holiday Party

Every December, approximately 300 planners, elected officials, and design professionals gather to network, catch up, and raise funds for the California Planning Foundation (CPF).  By sponsoring the holiday party, you will be recognized for your support of this nonprofit, charitable corporation established to further the professional practice of planning in California.

–      Reserve ad space by November 26, 2014

–      Materials due by December 5, 2014

The Details

Advertising Rates[2]

  • Premiere Package ($2,500/year) – Premium package with priority placement for a year
  • Premium Package ($2,000/year) – Pick 5 venues from the advertising menu
  • Preferred Package ($1,500/year) – Pick 3 venues from the advertising menu

Ala Carte


Ad Fee

    Per Issue Per year
1 Single Calling Card



2 Double Calling Card



3 1/6 Page Ad (12 sq. in.)



4 1/3 Page Ad (21 sq. in.)



5 ½ Page Ad (32 sq. in.)



6 2/3 Page Ad (42 sq. in.)



7 1 Page Ad (63 sq. in.)



8 Website



9 E-News



10 Awards Banquet



11 Holiday Party



12 Priority Placement



Ad Specifications & Policies





1. Website Calling Card
Single Ads 300 pixels wide x 160 pixels high
Double Ads 300 pixels wide x 210 pixels high
2. Newsletter Calling Card
Single Ads 3.0″ wide x standard, up to 1.5″ high
Double Ads 3.0″ wide x 2.5″ to 2.75″ high

(height may vary between 2.5″ and 2.75″ depending on layout)

3. Newsletter Advertisement Format
EPS (preferred, minimum 300 dpi) Illustrator CS
PDF fonts Included InDesign CS
JPG (minimum 300 dpi) PhotoShop CS
4. eNews
   Firm Name and Logo Name and logo of firm placed on eNews with click-thru link to firm’s website.

100KB or less; max 800 pixels wide


  • Ads must function on Internet Explorer 8 or later, Firefox 6.0 or later, Safari 5.0.5 or later, and Chrome 9.0 or later
  • APA California Northern is not liable for any errors in text, content, artwork, or any other aspect of an electronic advertisement. APA California Northern will not edit an advertiser’s artwork.  The advertiser must submit a corrected file.
  • Advertisers and their agencies assume full responsibility for any claims arising from their ad against APA California Northern, its staff, or its website developers.
  • Northern News magazine reserves the right to refuse any advertising not in keeping with the publication’s standards.
  • The publisher will make every effort to comply with an advertiser’s preferred position, but final positioning of an advertisement is at the publisher’s discretion.
  • Rates are based on a calendar year from January 1–December 31.


[1] Northern News is published monthly except for combined issues in July/August and December/January

[2] Package rates reflect a single sized calling card.  The rate is increased by $200 if a double sized calling card is selected as one of the venues.

Inquires and questions should be directed to Scott Davidson, AICP, Advertising Director.

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