From TikTok to Transit: Storytelling for Emerging Mobility
Online
12:00-12:30p.m. (PT) | Link to register.
This MTI Research Snaps webinar is based on an upcoming MTI report, “Best Practices in Marketing and Creative Outreach for New Transportation Technologies.”
Emerging transportation technologies are transforming the ways we move, but public understanding and trust often lag behind innovation. As electric vehicles, micro mobility solutions, autonomous vehicles, hyperloop systems, and mobility-as-a-service platforms gain traction—this Research Snaps webinar explores how to effectively address concerns, communicate advantages, and foster trust across communities. Drawing on insights from academic research, industry best practices, and real-world campaigns, the project’s author will showcase innovative outreach strategies that go beyond traditional messaging, focusing on creative digital content and storytelling that resonates with diverse audiences. Don’t miss this opportunity to learn how to build engagement and move everyone toward a brighter mobility future!
Presenter: William (Billy) Riggs, PhD, MTI Research Associate; Director, Autonomous Vehicles and the City Initiative, USF
Moderator: Hilary Nixon, PhD, Deputy Executive Director, Mineta Transportation Institute (MTI)
*0.5 PDH credit available
Additional Details
Event Cost - Free
Credits pending or approved - N/A
Speaker names
William (Billy) Riggs, PhD, AICP, LEED AP is a professor at the University of San Francisco School of Management, and the Director of the Autonomous Vehicles and the City Initiative. He is a global expert on automated mobility and future transportation, urban technology, transport economics and business models, and sustainable urban development in the face of climate change. Dr. Riggs has authored over 100 publications; with work featured in media outlets—including the Economist, Wall Street Journal, The New York Times, Washington Post, PBS, TF1, the Atlantic and more. His popular 2022 Mineta Transportation Institute report entitled, Blockchain and Distributed Autonomous Community Ecosystems: Opportunities to Democratize Finance and Delivery of Transport, Housing, Urban Greening and Community Infrastructure, created a green rationale for local currencies. He is the author of two books; most recently, End of the Road: Reimagining the Street as the Heart of the City (2022). Dr. Riggs has been a fellow with the National Science Foundation, sits on the Transportation Research Board (TRB) Committee on Policy and Law, Committee on Emerging Technology and Law, and the Committee on the Landscape and the Built Environment.
Presenters:
William (Billy) Riggs, PhD